Google wants to get their searchers to the information they want faster than ever AND they don’t want to wait on these searchers to type their search phrase out.
Google says that people read quickly, but type slowly…so they’re gonna do the typing FOR you and save you 2-5 seconds for each search you do.
You don’t even have to hit “enter” to get your results.
As you type, Google starts suggesting keywords (cough cough hint hint has ANYONE been reading my emails???? cough cough hint hint), you pick one and the search results instantly change.
It’s crazy… you start typing, some suggestions start to show and if you use your down arrow the Google search results magically change for each suggested search phrase you scroll to.